Highlights from LIYITRIP’s 2025 international travel fair tour
LIYITRIP joined the Hokkaido Tourism Organization at international travel fairs in 2025.
As an supporting member of the Hokkaido Tourism Organization (HTO), LIYITRIP joined HTO at all three fairs. We presented our KLOOK-selected travel experiences, with a focus on quality equipment, clear information and dependable service.
Together, we introduced Hokkaido’s appeal to travelers from across Asia and around the world.
Singapore
NATAS Holidays 2025
Singapore’s annual travel fair
Organized by the National Association of Travel Agents Singapore, NATAS Holidays is one of the largest consumer travel fairs in Singapore, with past events attracting over 100,000 visitors.
The 2025 fair took place in Halls 5-6 at Singapore Expo. HTO and LIYITRIP shared booth 5H22, inviting visitors to explore Hokkaido under the theme ‘HOKKAIDO LOVE!’.
Staff wore traditional Hokkaido attire and offered bilingual advice to help visitors plan their trips.
Highlights from the travel fair
Malaysia
MATTA FAIR KL 2025
Malaysia's Largest Consumer Travel Fair
Organized by Malaysia’s tourism association MATTA, the MATTA Fair is one of the country’s major travel events. The September 2025 fair reached a new high in booth numbers and participating companies, continuing its recognition as the ‘Nation’s Largest Travel Fair’.
HTO and LIYITRIP shared booth 3A13 in the international hall. Visitors enjoyed interactive Q&A sessions, special offers and a prize draw.
Highlights from the travel fair
Social media creator May (@mayho10) visited the Hokkaido area, encouraging visitors to share their experiences online and return to the booth.
Taiwan
Taipei International Travel Fair ITF 2025
The Largest International Travel Fair in Taiwan
ITF is Taiwan’s longest-running and largest international travel fair. Attendance over its four days in 2025 reached a nearly ten-year high. Lai Ching-te attended the opening ceremony alongside tourism officials and representatives from other countries.
Together with HTO, we presented our HTO membership and KLOOK-selected experiences, highlighting the quality of our equipment and the organization of our service. Many returning visitors told us that LIYITRIP’s travel advice and well-organized itineraries helped them choose their Hokkaido trip.
Highlights from the travel fair
Across the three fairs, we showed what our service standards mean in practice: clear information, reliable service and support tailored to different travelers.
At each fair, our team represented its partnership with HTO through professional service, a good understanding of travelers’ needs and well-organized support.
We will continue to put professionalism, integrity and innovation at the heart of our work.
We will continue to improve our equipment, lessons, customer support and safety planning, so travelers can enjoy authentic Hokkaido experiences with consistent service.